Dreyfus To Present MVP Award After Supercoppa Final

Lega Serie A has announced an agreement to partner in partnership with Socios, an all-in-one influence and reward platform for fans of sports around the world. The agreement will see Socios is now an Official Partner of Lega Serie A and also the main sponsorof the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.

This partnership will officially start with the moment Socios President Alexandre Dreyfus presents the MVP award following the conclusion of the tomorrow's (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.

The partnership continues to grow on Socios's already extensive presence within Italian football. Socios has already signed agreements with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

Outside of Italy, Socios's 100+ strong partners include soccer giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. Apart from football, Socios's growing sports and entertainment network includes the UFC, F1 teams, 25 NBA franchises and teams like the New England Patriots of the NFL, the New England Revolution of MLS and 14 NHL franchises, as well as the top teams in cricket and esports.

"We are delighted to announce our partnership with Socios, a leading brand in its sector which has been working in conjunction with the best of sports for some time now. Through this partnership Lega Serie A proves once time and again that it is ready to seize the opportunities offered from new marketplaces, oriented towards the future and innovation and attentive to the demands of fans all over the globe" said Luigi De Siervo, the CEO of Lega Serie A.

Alexandre Dreyfus, CEO of Chiliz and Socios, said: "In 2021 we have increased our user base by more than 500%. We also welcomed nearly a million new users to our platform.

"We've set higher goals for the next 12 months, so we're excited to start 2022 with this major announcement that further solidifies our dedication to Italian sport industry.

"We hope to work closely in partnership with Serie A, spreading the message about Socios and building our superfan community in Italy and across the globe."

More than 1.3M users from 167 different countries are using the Socios app to connect with and be rewarded by the teams they admire and support through Fan Tokens. These are virtual assets that are created using the  blockchain. They grant their owners access to voting rights in polls and VIP rewards, as well as exclusive promotions, AR-enabled features, games and contests.

In 2022, Socios's ambition is to introduce millions of new fans across the world to the benefits of Fan Tokens With new developments as well as rewards and features to be added throughout the year. Socios is planning to include many more major global sporting organisations to its existing list as well as launch highly visible global and national marketing campaigns and build up its entertainment and sports community dramatically over the coming months.

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